Supplier cost rise absorbed
Costs went up. New prices cleared the margin floor, Finance approved them and the file went to the shelf system.
Coming soon
Every price
has a consequence.
Owómidé enables businesses in emerging markets to protect their margins, increase revenue, respond faster, cut cycle times, boost growth and gain full control.
Applied for early access
Already applied?Generate your invite link
01A cost changes.
You see the consequence.
You see the consequence.
Supplier cost · Sunflower oil, 1 LKES 380 KES 400
+5.3%
PRICE REVIEW / 024Keep the margin in viewOne change.
One change.
The whole picture.
Margin floor15%
Within your pricing rulesSame cost basis. Clear comparison.Excl. VAT
Your team makes the call.Pricing → Finance → Decision on record
The pricing operating system for dynamic, regulated, fast, sensitive and complex markets.
Twelve things shape every price you set: supply chain, FX rates, inflation, competitors, promotions, ERP, POS, news, rules, regulation, workflows and spreadsheets. Six roles work on each decision together, and every decision is recorded.
Promotion closed on time
Start and end dates were set up front. Prices went back to normal the day the promotion ended.
Currency move priced in
The currency weakened. Imported lines were repriced inside your guardrails, with the reason on record.
From a cost change to a price your team can stand behind.
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Import products, costs and current prices from a spreadsheet or your business system. Every cost keeps its source and date.
- XLSPrice listSpreadsheetUploaded
- ERPProducts and costsERP export · nightlySynced
- POSSales by storePOS export · dailySynced
- CSVSupplier invoicesUpload · weeklyUploaded
Your catalogue 0 products in one placeCosts with a date0% Weeks of sales0 Stores00%ready to priceSunflower oil · 1 LUnits soldShelf pricePrice up 6% PromotionMarAprMayJunJulAug -
Owómidé shows which products have slipped below your margin floor, and why, before they cost you more.
Products by gross margin2,480 productsYour floor · 15%0%10%20%30%0 below the floor0 within 2 points of itCBDThikaKisumuNakuruNyeriRiceCooking oilDetergentBeveragesDairyCooking oil · Kisumu0 productsunder the floor, the most of any storeLowHighCooking oil · 3 LGross margin, in pointsFloor 15%21.0%July−4.2Supplier cost−2.3Currency−1.0Promotion13.5%Now -
AI suggests options inside your guardrails. People choose. Each change goes to the right approver for its size and type.
Sunflower oil · 1 LShelf price options3 options, all inside your guardrailsB chosen by WanjiruSunflower oil rangePrice per litre, proposed3 L would cost more per litre than 1 LFixed before approval: ladder in order31 price changesRouted by size of changeUp to 5%Pricing Manager0Approved5% to 10%Commercial Director0ApprovedOver 10%Finance Approver0Approved -
Approved prices leave as a ready file for the person who updates the shelf, who confirms when they are live.
Version 2 · 31 prices0 of 12 live- Nairobi CBDSentLive
- WestlandsSentLive
- KarenSentLive
- ThikaSentLive
- MombasaSentLive
- NyaliSentLive
- KisumuSentLive
- NakuruSentLive
- EldoretSentLive
- MachakosSentLive
- NyeriSentLive
- MeruWaiting
MonTueWedThuFriSatSunPilot2 storesEffective Mon 06:00Nairobi5 storesEffective Wed 06:00Coast and West5 storesEffective Fri 06:00Size of each change31 prices3697420–2%2–4%4–6%6–8%8–10%10–12%ReasonAugust supplier cost riseRules in forceFloor 15% · Rise cap 12%Approved by3 people, by sizeLive in11 of 12 storesRecord sealed · 12 Sep, 11:20
A few good questions
Before your next
pricing decision.
What Owómidé does, how to get started, and what stays in your hands.
Ask us a question ↗What does Owómidé help my team do?
Bring costs, prices, margin analysis and approvals into one workspace. Your team can compare a proposed change, check it against your rules and keep a record of the decision.
Will Owómidé change our prices automatically?
Your team stays in control. Owómidé helps calculate and compare options; people choose and approve the changes. An approved export supports the handoff to whoever updates your prices.
Can we start with the spreadsheets we already use?
Yes. The product workflow starts with your products, costs and prices. The import checks show missing or inconsistent information so your team can resolve it before relying on the analysis.
Who should apply for early access?
Anyone responsible for pricing, margins or commercial decisions can apply on behalf of their team. Tell us how you price today and what you would like to improve.
What happens after I apply?
You receive an application confirmation and a personal invite link when your application is saved. We review your pricing needs and contact you about next steps. Applying does not commit you to a purchase.
How do personal invite links work?
Share your link with colleagues who would find Owómidé useful. If they apply through it, their application is attributed to your link. Keep your private access code to retrieve your link later; your email never appears in the public link.
How much will Owómidé cost?
Tell us about your team and pricing workflow. We will discuss scope and pricing with you before you make a commitment.
What happens to our information?
Application details are used to review your request and contact you about Owómidé. Product access and any business-data import are separate steps. Read the privacy notice for the details.
Make your next move
A clearer view.
A more confident price.
Bring your costs, your commercial context and your team into one shared decision.
- 01Understand the change
See what a cost or market move means for your margins.
- 02Bring the team together
Compare options with the people who know the business.
- 03Keep the decision on record
Carry the context from approval through implementation.