Pricing work is scattered
It runs across ERP systems, spreadsheets, dashboards, email, messaging apps and meetings. Each tool does its part, but the work itself is never one continuous process.
About Owómidé
Every price has a consequence.
Owómidé is building the AI-native pricing operating system for teams making pricing decisions across emerging economies. Our first product is the Collaborative AI Pricing Workspace.
Why we exist
Pricing is a continuous, shared, cross-functional process. Most businesses still run it as a collection of disconnected tasks.
When costs, decisions and approvals live in different places, teams spend too much time chasing context. Owómidé brings that work together so you can see the impact and make the next move with confidence.
The knowledge is spread across teams
Finance knows cost and margin, sales knows customers, procurement knows suppliers, operations knows stock. Pricing has to hold it all together.
Too much time goes on assembling the decision
Gathering, checking and reconciling information takes longer than the decision itself, every single time.
Markets move faster than the process
Currency, inflation, supplier costs, competitors, tax and regulation change while a price still waits for another meeting.
Much of the market is offline
Competitor and open-market prices come from store visits, phone calls and supplier relationships, and are often stale by the time they arrive.
Every decision is a balancing act
Profit against competitiveness, margin against volume, stock clearance against margin, urgency against control. Done manually, quality depends on who is in the room.
Coordination creates delay
Analysis, challenge, recalculation, feedback, review and approval pass between many hands, and a change at one stage restarts the others.
The reasoning gets lost
The price ends up in the ERP. Why it started, what was assumed, who agreed and what went live stay scattered across inboxes.
Errors turn into lost margin
When costs move and prices do not, or a promotion runs on stale costs, the business keeps selling at the wrong price.
There is no operating environment for pricing
Businesses have tools for each part of pricing, but nothing that connects the work, from start to finish.
What changes
Less time chasing answers. More confidence in the decision.
Understand margin exposure, reach decisions together and keep the reason behind each price close to the work.
Business
Less margin leakage, more revenue opportunities taken, fewer pricing errors and fewer hours lost to manual pricing work.
Workflow
A real piece of pricing work moves from start to finish in one place, with shorter cycles and less back-and-forth.
Decision quality
Every decision made with the baseline, the economics, the assumptions, the risks and the alternatives in view.
Alignment
Everyone can see what is active, where it stands, who owns the next step and what is needed from them.
Governance
People can only do what they are authorised to do, approvals cannot be bypassed and every action is attributable.
AI
AI that saves real effort inside the work, stays explainable and never creates approval or execution authority.
Knowledge
Past pricing work, and the reasons behind it, retrievable without asking the one person who remembers.
Measured honestly
Results are compared with each customer's own baseline. Observed changes, customer attribution and estimates are always labelled, never presented as proof on their own.
What we believe
Six principles behind every screen.
They decide what Owómidé does, and just as importantly, what it will not do.
Your team decides
Owómidé calculates, checks and compares. People choose the price and people approve it. The software never reprices on its own.
Every figure traces back
A price can always be followed back to the cost, the file and the date it came from. Estimates stay marked as estimates.
Nothing is silently corrected
When data is missing or wrong, Owómidé says so and shows the reason. It never fills the gap with a guess.
On record by default
Every version, comment, approval and export is kept and attributed, so the reason behind a price is never lost.
Built where we sell
Local currencies, local tax, weekly cost changes and real team structures come first, not as an afterthought.
Careful with your data
You choose what the assistant can see. Support access is consented, time-boxed and logged. Your prices are your business.
Roadmap
More confidence at every stage of pricing.
Our product direction follows the work your team does: understand a change, reach a decision together and learn from the outcome.
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Product direction
The complete pricing loop
Follow a cost change through analysis, approval and implementation in one shared workspace.
- Workspace, secure sign-in and four core roles.
- Import with validation, tax basis and margin exposure.
- Builder, exact analysis, two core guardrails and one approval step.
- Execution file, handoff summary and implementation records.
- Email alerts, and an AI summary of each proposal for its approver, under your AI data policy.
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Product direction
Team collaboration
Support for team collaboration, tailored approval structures and the roles involved in each pricing decision.
- All eleven roles, cost visibility controls and scope-based access.
- Pricing dimensions, review stage, routed and multiple approvals, deadlines.
- Scenarios, collaboration, evidence and market observations.
- Mobile approval, revert to previous price and end-date reminders.
- More AI assistance, including plain-English pricing instructions.
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Product direction
Connected pricing knowledge
Connect decisions, implementation records and outcomes so your team can build on what it learns.
- Policy authorisation, escalation, delegation and approval withdrawal.
- Pricing rules, multi-currency and second-person governance confirmation.
- Monitoring, outcome recording and reuse of past pricing knowledge.
- A connector to a business system chosen with customers.
- Accessible workflows that work across your team.
Dates are planning targets and may change. Scope can move between releases, but every release remains a complete, working pricing workflow.
Make your next move
A clearer view.
A more confident price.
Bring your costs, your commercial context and your team into one shared decision.
- 01Understand the change
See what a cost or market move means for your margins.
- 02Bring the team together
Compare options with the people who know the business.
- 03Keep the decision on record
Carry the context from approval through implementation.